A Rolex isn’t just a watch—it’s an investment. Like a car or a home, proper care and maintenance is required to keep a Rolex functioning at a peak level of performance, and to hold its value. When you take the plunge and decide to purchase a Rolex, you’re spending thousands of dollars on a watch, and it’s important to take the time to learn how to clean and maintain this piece of jewelry, which serves as the ultimate luxury status symbol.
Regular cleaning is vital to the longevity of a Rolex, or any high-end watch. Dirt and body oil can accumulate between the watch links, in the space where the case and the bezel are joined, and around the Cyclops lens. Before beginning the cleaning process, wash your hands thoroughly with soap and water, and then ensure the winding crown is tightly screwed onto the case. Use lukewarm water and a mild, ammonia-free soap. You can use a soft toothbrush to reach all of the nooks and crannies of the watch, and after it’s been thoroughly cleaned, rinse with warm water. A Rolex should be dried with a soft cloth, and if there’s extra water hiding in the links, a hair dryer may be necessary to complete the drying process. Removing all moisture is important during the cleaning process.
If your Rolex has scratches or dings, a special polishing cloth and solution should remove these imperfections and restore your watch to its original shine. Typically, a minute is