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James Bond Rolex

The Top 3 Most Iconic Rolex Watches in History
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Rolex is one of the most well-known and timeless global brands to ever exist, and part of the appeal of these timepieces is the fact that they have a rich and iconic history. Rolex watches do something that no other watch can—they tell a story. There are watches that were purchased to mark a major life milestone, those that have been passed down through the generations, or just those specific Rolex models that have played a role in history.

Rolex watches have been worn by Hollywood legends, both on and off screen, sports stars, and even during historical accomplishments, such as during the first climb of Mt. Everest.

We’ve compiled a list of the top three most iconic, and revered Rolex watches:

The Paul Newman Daytona

The Paul Newman Daytona is a chronograph with history. Rolex first introduced the chronograph watch in 1937, and they’re known for their ability to perform a time-measurement function, similar to that of a stopwatch. In 1961, Rolex released a version of this watch that became known as the Daytona, because of its association with racing—the unique ability of the watch to calculate average lap speeds made it a hit among racers.

Actor Paul Newman became an instant fan of the Daytona, particularly as he was known as an avid racer, and was pictured in numerous photographs, magazine covers and even movies wearing the watch. Paul Newman, unlike many other actors, never officially endorsed the Rolex brand, but after wearing them for decades, his name

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The Relationship Between Rolex and James Bond
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What’s interesting about the relationship between James Bond and Rolex is that this was one of the earliest forms of product placement. However, Bond novelist, Ian Fleming, was not paid by Rolex to feature the watch. Fleming wanted Bond to have the right fashion and style to represent the class and cool swagger of the character.  Rolex was his essential to his vision as he, too, owned a Rolex and was well aware of its impression on society, even back in the 50s and 60s.  Amazing to think how one of the most iconic characters ever was originally written to wear a Rolex Watch.  That shows that Rolex was already THE name in luxury watches over 60 years ago.

Surprisingly, Rolex did not provide a watch for the first film’s production. The film’s remaining budget couldn’t afford one either. So for Fleming’s vision to be upheld, a producer took the Rolex off his wrist and gave it to the art department. That Rolex was a Submariner. Fleming never specified in the Bond books what model he intended Bond to wear so that’s why you see a Submariner used in ‘Dr. No’ as it was the Rolex available on set that day and made available by the producer.

Product placement is now heavily used in today’s film and TV as companies will pay big bucks for popular characters to wear or use their products in hopes of capturing the “James Bond effect.” Walter White drives a Chrysler 300 on

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