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Rolex Daytona

Rolex Origins: The Cosmograph Daytona
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Watch enthusiasts far and wide continue to be enamored with the Rolex brand, partly because so many of its timepieces boast an indelible association with some landmark event or special place. The distinction of being part of something historically significant simply adds that “little something extra” to each new Rolex offering, with the famed Cosmograph Daytona being no exception.

Daytona, of course, is the beachfront city in Florida famous for racing. Often called the “world capital of speed,” Daytona Beach has hosted high-speed racing events featuring the sports best drivers for years. Rolex began awarding Cosmograph watches to every Daytona event winner beginning in 1963, which was also the year of the watch’s inception. In the years since, Rolex and Daytona have continued to strengthen their association, with Rolex in 1992 assuming the role of Daytona’s official timepiece while becoming the Sponsor of the 24-hour endurance race the Daytona 24 (now know as the Rolex 24 at Daytona).

And then there’s the watch. The Oyster Perpetual Cosmograph Daytona was billed as a next generation chronograph crafted with race car drivers in mind, and it certainly lived up to its billing. Wrought from Rolex’s exclusive high alloy, 904L stainless steel, the Cosmograph Daytona featured an innovative tachymetric scale finely etched onto the circumference of the bezel. This graduated scale allowed race car drivers to quickly calculate their average speed over a particular distance, and soon became indispensable for many.

Years later, Rolex upgraded the Cosmograph with the Calibre 4130, a groundbreaking,

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How the Rolex Oyster Set the Foundation for Future Rolex Watches
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Considered one of Rolex’s “flagship” watch models, the Oyster was released way back in 1926.  As the world’s first waterproof watch, the Oyster was indeed a standard bearer that laid important structural and design foundations that many later Rolex models would be based on. For instance, most of the Rolex watches made today, nearly 90 years later, use the same case design as the original Oyster. And it’s the charter member of the exclusive Oyster Professional collection of Rolex watches, which came into being in 1953.

So what was the thinking behind the Rolex Oyster? Basically, the Oyster is a timepiece with the hands-on professional in mind. Hence, the layout and design is built around functionality, durability, and utility. From the beginning, the Oyster was meant to be more than a timepiece; it was intended a functional tool. Oysters are equipped with sturdier cases and extra safety features, and they undergo rigorous laboratory testing to ensure that they hold up under the most extreme conditions. This durability makes them perfect for enterprising race car drivers, pilots, divers, climbers, explorers, as well as those involved in scientific and/or industrial work.

Rolex Oyster Professional Category

As mentioned, the Rolex Oyster Professional category was born in 1953. The category comprises several highly utilitarian watch models, with a few prominent examples listed below:

  • The Submariner – Used by divers, the Submariner was the first waterproof timepiece to depths of 100 meters. It also featured a cool rotatable bezel, perfect for divers to track how

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Rolex Daytona Sets a Million Dollar Record
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As if we needed any more confirmation of just how sought after the Rolex brand is, there’s another story to add to the list. At a November 10th Christie’s International Auction in Geneva, the spotlight was on one Rolex in particular.

A beautiful, and clearly coveted Rolex Daytona Chronograph brought in a staggering $1.1 million. In fact, the sales total was a record—it is the highest price ever paid for a Daytona at a public auction. The Rolex was a 1969 Paul Newman model, in stunning stainless steel. The highest bid for any Rolex to-date occurred in May, also during a Christie’s auction. That watch brought in $1.16 million.

Known as a Newman model because Paul Newman was frequently seen wearing the same kind in the 1970s, the Daytona Rolex is one of the most sought-after models made by Rolex. The Daytona is limited and difficult to find—it’s so rare that many collectors focus exclusively on the Daytona.

The Daytona was first released by Rolex in 1963, and it became known as the first chronograph to have the tachymeter scale printed on the bezel, as opposed to the dial. Newman wore the watch because he was a fan of racing, and the Daytona has the unique capability to compute speed, based on the time required to travel a set distance.

You may be wondering who exactly paid more than a million dollars for a wristwatch? Well, that we don’t have the answer to. The buyer opted to remain anonymous,

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Rolex Daytona Timepieces: Unique, Iconic and Highly Collectible
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Why we love it:

Prestigious, understated, elegant yet eye-catching, the Rolex Daytona is the Cadillac of men’s watches. With a deep and rich history dating back to Paul Newman’s heyday, every watch collector, businessmen and celebrity wants this piece. Due to its collectability and price tag, the Daytona is a hallmark of success. Self-made millionaires wear this piece as a proud testament to their hard work, ambition and attainment. Undoubtedly, it’s a subtle yet strong statement piece and an excellent investment.


The Swiss watch maker Rolex is the world renowned creator of luxury watches. The Rolex Daytona line has been in existence since the 1960s, and found marketing fame through the likes of celebrity Raul Newman and is associated with elite racing. Rolex has been a sponsor of the Rolex 24 at the Daytona races, and this design line’s name was derived from the iconic Florida speedway races.

The Daytona line is highly sought after because it is rare, with time pieces from the early 1990s bought at premium rates by collectors worldwide. For nearly 50 years, this find line by Rolex has been cited for its superb craftsmanship, quality and design.

Styles and Changes: 

The 3 styles of the Daytona Rolex are quite unique to the industry. It is the only chronograph (self-winding) timepiece produced by Rolex and is arguably its most balanced watch stylistically. The supple yet strong wrist band and oyster clasp are designed with comfort in mind. Wearers often comment that it feels like an

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Famous Rolex Watch Aficionados: Paul Newman
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To continue our frequent discussion of Rolex watches in celebrity culture, we’re unveiling a regular blog feature which  discusses celebrities or famous television or film characters who famously sport the timeless luxury watch that is ROLEX.

Rolex Daytona - Paul Newman was famous for wearing the Rolex Daytona, which was a gift from his wife of 50 years, Joanne Woodward, once he started auto racing in the early 70s.

The Rolex Daytona is known for being a racing driver’s watch and is even named after the Daytona International Speedway in Florida where Rolex would endorse a race every season. It’s been said that Newman wore this same Rolex Daytona until his death in 2008, survived by his wife who gifted him the watch as mentioned.

Browse the selection of Rolex Daytona watches.

Newman’s Daytona also led to a rare Daytona model which included the “Paul Newman” dial.

According to Wikipedia:

“A Paul Newman dial must be in a Reference 6239, 6241, 6262, 6263, 6264 or 6265 watch, installed by Rolex Geneva as original. All of these References had acrylic domed crystals. That aside, the sub-dials (the dials that are the opposite or contrasting color of the main dial) of a Paul Newman dial have block markers instead of lines, will have crosshairs across each sub-dial meeting at centre (unlike the normal Daytona), and the seconds sub-dial placed at 9:00 is marked at 15, 30, 45 and 60, whereas a normal Daytona dial is marked at 20, 40

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