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Rolex in Pop Culture

Why Rolex Has Such a Strong Reputation Worldwide
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When a consumer hears the words, “Rolex,” images of quality, refinement, class, and success undoubtedly come to mind. Such is the power of the global brand and luxury watchmaker Rolex. In fact, the value and status that the Rolex name conveys is so pervasive that market research shows that, as a whole, the pre-owned Rolex market generates considerably more revenue than the market for new Rolex watches. People simply want Rolex watches, and they’ll happily and proudly wear a pre-owned one if necessary.

So just how did Rolex become such a behemoth as a luxury watch brand? The Reputation Institute, which does a yearly study on global brands called the RepTrak 100, may be able to shed some light on the issue. The 2014 RepTrak worldwide study, which analyzes data gleaned from consumer surveys, found that Rolex is tied for second (alongside carmaker BMW) among the top 100 most reputable consumer companies in the world, trailing only Google and Walt Disney. Additionally, the Swiss watchmaker ranked No.1 for companies that only produce consumer products.

The Reputation Institute states that what all of the top-ranked companies share is an ironclad trust amongst consumers, as well an uncanny knack for creating themes and narratives around their products that people naturally want to be associated with. What’s doubly impressive about Rolex, compared to the other top brands, is unlike the ubiquitous Google for example, not many people actually own a Rolex nor see one in their day-to-day lives. Still, Rolex has leveraged its

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Rolex Makes Its Presence Felt at The Golden Globe Awards
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Dazzling, shiny and beautiful usually describes the women walking the red carpet at every award show.  This year’s Golden Globe Awards , however, was different.

Instead, men’s fashion was also a focal point including Ryan Seacrest’s wrist that wore a vintage, stainless steel Rolex Daytona underneath a perfectly tailored tuxedo cuff, framing the smaller, classic chronograph face against the black formalwear.  The timeless tuxedo was paired with a complementary timepiece which was likely from the late 1960s’ Rolex Daytona collection.  The stainless steel face and bezel with its black pump pushers, while casually elegant, fit the occasion and the host wearing it.

The Swiss manufactured Rolex is the most recognizable luxury timepiece in the world.  It is the status symbol of success among athletes, CEOs and celebrities alike, especially since Rolex only partners with a certain type of celebrity. Whether purchased new or vintage, Rolex is always a wise investment since it retains its resale value better than any other luxury watch.

Rolex is not only the ultimate fashion statement, as displayed on the red carpet by Ryan Seacrest, but it’s also the ultimate symbol of success as CEOs of Fortune 500 companies wear Rolexes in boardrooms across the world.  The feel of the Rolex bracelet is unmistakable and anyone who owns a Rolex can attest to that.  The balanced weight and brilliance are features that no other watch can replicate.

When CEOs or Hollywood’s elite CHOOSE Rolex over other timepieces, it further validates Rolex’s status, versatility and elegance.  Vintage

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Must-Have Rolex Books That Any Rolex Collector Should Own
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We are often asked by customers to recommend a few books that uncover the history of Rolex, the people behind the company and the stories behind their most legendary watch creations.

Here is a soon-to-be released recommendation:

“Rolex: History, Icons, and Record Breaking Models,” by Mara Cappellitti and Osvaldo Patrizzi.

Cappellitti is a professor and jewelry historian while Patrizzi is a luxury watch expert and collector.  Their book chronicles Rolex’s history beginning with its founder, Hans Wilsdorf, in the early 1900s.  His dream was to design a strong and precise timepiece that could be worn around the wrist for the active emerging lifestyles of that era.  His designs called for the finest materials that would provide durability and style while also exuding timelessness in its design.  Wilsdorf’s goal was to achieve a beautiful piece of wearable jewelry that was anything but fragile.

The Rolex journey is described in this book by essays that chronicle the history of Rolex’s experimental research. This research achieved a dream timepiece that was both functional and precise but artfully beautiful.  Along with essays, the book includes illustrations and period photographs showing micro and macro technical details of the many models created throughout the last century.

The book’s modern photographs have captured many of Rolex’s models on the wrists of celebrities, athletes, political leaders and Fortune 500 CEOs.  The book helps depict how Rolex has achieved a status that other watchmakers aspire to.  The details captured in this highly anticipated book and its photographs beautifully represent

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Learn About Rolex Watches and Their History of Excellence
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The price, precious materials, quality craftsmanship, and innovative designs all contribute to making Rolex watches into the status symbols they have become. That said, what truly makes Rolex watches standout above and beyond all other watch models is their history.

Rolex watches have been worn by presidents, dignitaries, athletes, sex symbols, and rock stars. By putting on one of these fantastic timepieces a person is linking their lives with those of the best of the best. These are not merely luxury items, each Rolex watch is a distinctive piece of art. A person who wears a Rolex often hopes to take on some of the larger than life qualities of the brand’s most popular proponents.

Of course, to get to the point where those amazing individuals have worn these watches for the last century required the aforementioned quality and innovation. A record of excellence can speak for itself and the incredible run for this watch manufacturer is undeniable. Rolexes are more than just a watch. They are an iconic brand associated with the best qualities of the people who make them and highlighting the best qualities of those who wear them.

If you want a watch that has the endorsement of a century’s worth of the best people mankind has to offer, then there really is no substitute for a Rolex.

Browse’s collection of Rolex watches and call 1.877.503.4055 for questions about our Rolex inventory or to place your order by phone. 

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Rolex Announces Finalists for Arts and Culture Philanthropic Program
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We’ve been focusing a lot recently on the role of Rolex as an icon in the sports and racing worlds, but Rolex is also a pivotal player when it comes to fostering global innovation through arts and culture.

The watchmaker recently announced the finalists for their annual Mentor and Protégé Arts Initiative.

The Finalists

Rolex conducts a yearly search around the world to find 25 finalists in the fields of: architecture, dance, film, literature, musical theater and visual arts.

From the 25 finalists, who range in age from 22-38, one artist in each focus area will be selected for a year-long mentorship and protégé program. Every year, Rolex selects the most renowned artists and creators in each category to serve as mentors to the young and talented individuals.

The finalists were selected from a pool of 154 nominees, from a total of 21 countries. Every region of the world was represented during the nomination process.

Rebecca Irvin, who serves as the Rolex Head of Philanthropy, made a statement on the finalists and pointed out the privilege of working with talented emerging artists from around the globe.

The Program

Rolex started the Mentor and Protégé Arts Initiative in 2002 in order to make their own unique contribution to culture, on a global scale.

During the year-long one-to-one mentorship, some of the world’s most talented people are brought together with young people, and they receive a lifetime of benefits as a result of being chosen to participate in the program.


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The Top 3 Most Iconic Rolex Watches in History
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Rolex is one of the most well-known and timeless global brands to ever exist, and part of the appeal of these timepieces is the fact that they have a rich and iconic history. Rolex watches do something that no other watch can—they tell a story. There are watches that were purchased to mark a major life milestone, those that have been passed down through the generations, or just those specific Rolex models that have played a role in history.

Rolex watches have been worn by Hollywood legends, both on and off screen, sports stars, and even during historical accomplishments, such as during the first climb of Mt. Everest.

We’ve compiled a list of the top three most iconic, and revered Rolex watches:

The Paul Newman Daytona

The Paul Newman Daytona is a chronograph with history. Rolex first introduced the chronograph watch in 1937, and they’re known for their ability to perform a time-measurement function, similar to that of a stopwatch. In 1961, Rolex released a version of this watch that became known as the Daytona, because of its association with racing—the unique ability of the watch to calculate average lap speeds made it a hit among racers.

Actor Paul Newman became an instant fan of the Daytona, particularly as he was known as an avid racer, and was pictured in numerous photographs, magazine covers and even movies wearing the watch. Paul Newman, unlike many other actors, never officially endorsed the Rolex brand, but after wearing them for decades, his name

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Rolex: The Ultimate Symbol of Success?
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A few years ago, millionaire advertising magnate Jacque Seguela was asked about his close friend, French president Nicolas Sarkozy’s choice to wear a Rolex watch, worth more than 10,000 euros. Seguela caused quite a stir when he responded that he absolutely approved of Sarkozy’s watch choice, saying “Everyone has a Rolex. If you don’t have a Rolex by the time you reach 50, then you have clearly failed in your life.”

While Seguela’s comment was considered tone deaf by many, particularly as the residents of France were struggling with soaring unemployment and a worldwide global crisis, many couldn’t help but think there was a ring of truth to what he said.

Sarkozy isn’t the first politician to wear a Rolex timepiece—in fact, many American presidents have also been spotted wearing these elegant, finely-crafted watches, including Dwight Eisenhower, John F. Kennedy, and Gerald Ford.

One particular Rolex, the Submariner, has gained such an iconic status throughout the world that it’s been shown in everything from James Bond movies to international advertisements. The Submariner is so immensely popular and recognizable that it’s the most counterfeited watch in the world.

All of this has many of us wondering, was the 60-year-old Seguela right? Is a Rolex is the ultimate sign of success?

Rolex is truly a force to reckoned with. Founded in 1905, the company has a rich history of providing watches that are sophisticated, elegant and functional. It’s one of the few luxury items that combines practicality and stunning beauty and design.

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Famous Rolex Watch Aficionados: Sir Edmund Hillary and Tenzing Norgay
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If you don’t know who Sir Edmund Hillary and Tenzing Norgay are, you should since they were the first climbers on record to reach the summit of Mount Everest.  So what does that have to do with Rolex?  Well they just so happened to both be wearing Rolex Oyster Perpetual Chronometers which later inspired the Rolex Explorer watch line.

Hilary and Tenzing were even recognized for their achievement with a limited collection of Rolex Explorers which paid tribute to them.  They were honored across the world for their brave accomplishment including recognition by TIME Magazine as two of the 100 Most Influential People.

If the Rolex Explorer can survive the brutal elements faced when climbing the most intimidating mountain in the world, imagine what it can do for you?  Browse the selection of Rolex Explorers.

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Famous Rolex Watch Aficionados: Paul Newman
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To continue our frequent discussion of Rolex watches in celebrity culture, we’re unveiling a regular blog feature which  discusses celebrities or famous television or film characters who famously sport the timeless luxury watch that is ROLEX.

Rolex Daytona - Paul Newman was famous for wearing the Rolex Daytona, which was a gift from his wife of 50 years, Joanne Woodward, once he started auto racing in the early 70s.

The Rolex Daytona is known for being a racing driver’s watch and is even named after the Daytona International Speedway in Florida where Rolex would endorse a race every season. It’s been said that Newman wore this same Rolex Daytona until his death in 2008, survived by his wife who gifted him the watch as mentioned.

Browse the selection of Rolex Daytona watches.

Newman’s Daytona also led to a rare Daytona model which included the “Paul Newman” dial.

According to Wikipedia:

“A Paul Newman dial must be in a Reference 6239, 6241, 6262, 6263, 6264 or 6265 watch, installed by Rolex Geneva as original. All of these References had acrylic domed crystals. That aside, the sub-dials (the dials that are the opposite or contrasting color of the main dial) of a Paul Newman dial have block markers instead of lines, will have crosshairs across each sub-dial meeting at centre (unlike the normal Daytona), and the seconds sub-dial placed at 9:00 is marked at 15, 30, 45 and 60, whereas a normal Daytona dial is marked at 20, 40

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