Since its inception in 1905, Rolex has been one of the most influential, respected and revered names in the world. Everyone from U.S. Presidents to military leaders have donned the ever-impressive Rolex, and the company has continued to excite and inspire with new, forward-thinking designs and ideas, combined with traditional elements.
With that in mind, it’s no surprise the Rolex company is teaming up with TED, to promote innovation and thought-provoking dialogue.
What is TED?
In case you haven’t heard of TED, it’s a revolutionary non-profit that first got its start in 1985. What initially began as a conference uniting leaders from the fields of Technology, Entertainment and Design, has now grown to be much more.
TED is responsible for creating not only two annual conferences, but also an award winning TEDTalks video site, among other things.
At Ted.com, users are able to access talks, for free, from the world’s most powerful leaders, innovators and thinkers.
The talks are branded “ideas worth spreading” and they’ve created a global source of information, idea-sharing and engagement.
Since November 2012, there have been more than a billion views of various TEDTalks, and they continue to gain traction among fans and viewers on an international basis.
The Rolex Brand
Rolex doesn’t just represent the ultimate mark of luxury. Rather, Rolex is one of the world’s most recognizable brands, and throughout their long history they’ve continued to lead the way in the watch industry.
Rolex created and patented the world’s first waterproof wristwatch—the Oyster—which