In a world where fad technologies emerge every other day it seems, and “the next big thing” soon becomes yesterday’s news, there’s a quiet confidence from knowing that you can count on the classics to deliver. Whether it’s meticulous craftsmanship, an enduring commitment to excellence, or simply a reputation for valuing quality over quantity, a true classic will stand the test of time. And in the world of luxury timepieces, Rolex stands tallest, and remains the standard-bearer.
So how does a watch brand over a hundred years old continue to flourish in this age of digital-everything? By starting, and then continuing a tradition of refinement and precision that has yet to be bested. Founded by Hans Wilsdorf and Alfred Davis in 1905 in London, England, Rolex today is the world’s largest luxury watch brand, producing over 2K Rolex timepieces daily.
Renowned for its sturdy design principles, chronometric precision, and cutting-edge engineering, Rolex watches have played prominent roles in many history-making moments. The first certified waterproof watch, for instance, was crafted in 1926 and named the Rolex Oyster. A Rolex was also the timepiece of choice in 1935 when a British race car driver was shattering land speed records. In the decades that followed, the Rolex brand remained at the forefront of history, even being worn by the first man to scale Mount Everest.
Rolex watches, noted for being the preferred timepiece in historical achievements, have been conspicuous in contemporary pop culture as well. Whether it’s James Bond sporting a shiny