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Rolex Origins: The Rolex President (Day-Date)
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For what seems like forever, Rolex watches have naturally been associated with heads of State, generals, and various other world leaders. Powerful men and stately, high-caliber wristwatches have always made a perfect match, a fact not lost on the iconic Swiss watchmaker. Hence, the modern Rolex with by far the most prestige, and worn by more luminaries than any other watch brand: the Rolex Day-Date.

Released in 1956, the Rolex Day-Date was the first wristwatch to feature the full, spelled-out date along the top of the dial. And in place of the “three” on the dial was an aperture that shows the date as well. The Day-Date earned the moniker “President” due to Rolex in 1980’s briefly referring to the Day-Date as the “Rolex President Day-Date Chronometer” in certain advertisement campaigns. The nickname was likely attributable to Rolex paying homage to the many recent presidents photographed wearing the venerable Day-Date, and when they eventually stopped referring to the watches in that manner, the catchy nickname stuck anyway.

Besides the fuss over what to call it, the Day-Date itself is a brilliant amalgam of style and function. It has a traditional Oyster case, which means its guaranteed waterproof to depths of up to 100 meters. The case is also exclusively crafted in either 950 platinum or 18 ct. gold, which underscores that this Rolex watch is all about stateliness and nobility. Additionally, an 18.ct crown clasp adorns either a soft alligator leather strap or a solid gold bracelet, designed to making putting on and removing the watch easy and convenient.

The movement is the Calibre 3155, a Rolex-created self-winding movement featuring an innovative day and date calendar internal mechanism. Like most Rolex watches, the Day-Date has attained the lofty status of Swiss chronometer, a designation bestowed only upon movements that pass the rigorous COSC standards of precision and reliability under prolonged extreme conditions.

So although the Day-Date is stylish enough to grace the wrist of a high-ranking general or president, it’s an extremely tough and reliable timepiece. To this day, it’s still referred to as the Rolex President in some circles, and as the Day-Date embodies excellence, long-term vision, leadership, and class, it’s an exceedingly apt moniker indeed.

For more information about the Rolex President, contact www.GoldWatchCo.com at 877.503.4055 or by email. Also browse our collection of new and pre-owned Rolex watches at the web’s lowest prices.

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